Speaking of discount coupons in Public

AM Velez, General, called me to talk about the phenomenon of discount coupons and the significant growth of phenomena such as Groupon, LivingSocial, LetsBonus, Groupalia, etc. and the recent entry of Facebook or Google on the scene. We talked about the impact of lower entry barriers for promotion on the net all businesses regardless of size, cost scenarios customer acquisition, the importance of "overpromise" versus "underdeliver" and efficiency of promotions based on subsequent conversion after the first coupon redemption. Yesterday I published under the title " The fury of the coupon discount (see pdf ).

"Opinions? How are your experiences with deals being like this? Do you think that worked with you from the standpoint of the cost of raising capital invested by the company?