Guide to Developing download services

Now that some people in the content industry is beginning to approach of autism services that may be competitive with the downloads on P2P sites, this study should be noted that just re-read for my course in Business Higher Audiovisual Programme, published Abigail last January by Kosnik, Professor, UC Berkeley, entitled " Piracy is the future of television . "It raises very successful way for me what are the key elements of the value proposition to differentiate services such address the concerns raised by the industry, and how it can be raised to be competitive, far from simplistic recalcitrant states that "can not compete with free."

What elements are they? In the case of the TV series, one of the most commonly downloaded content are, according to the author, the following:

• Search only: a P2P user downloads in one place the whole range of all channels, instead of having to walk multiple pages to find what you're looking for. No official site offers all of the television offer.
• Indexing simple: simple systems that allow you to search content based on criteria such as date, gender, popularity, etc.. Official sites adulterate the charts, have less rich interfaces, limit the results presented mixed or inefficiently.
• Uniform interface and software: To use a download site need a browser, a BitTorrent and a player, virtually universal requirements, widely established and widely available. That is enough. Instead, the official website require proprietary software installed, specific codecs, or systems that limit the possibilities of the user.
• File Portability: Meeting the eclectic and versatile of the formats used on the download sites, official sites tend to use proprietary formats, limitations or unfriendly DRM systems that become a hassle for the user.
• Access to global supply, the download sites you can access the entire world supply, from having a minimum level of popularity, without problems or limitations arising from rights or windows.
• Independence from market agreements or limitations: users download services are not subject to decisions such as the interruption of the broadcast of a particular series of negotiations between chains or territorial licensing issues arising.
• Personal archives: a service user can download their files as well I want, including unlimited storage.
• Low cost and no commercial breaks, the services are not "free." Many users pay for access to preferential discharge systems for high bandwidth peripherals such as disk or external hard drives. And since the contents are edited before uploading them to the download sites are free of advertising.

With this set of features, the study makes a number of recommendations to those seeking to develop competitive services: standardized formats and interfaces to offer easy use, can provide both downloads and streaming, strategically plan for global audiences, offering premium services to those want to maintain their own file, design services for the computer understanding that in future all TV will be a computer monitor and raise subscription services schemes in terms of volume. Recommendations obviously questionable and many more limitations and issues than it looks, but it certainly raises a very interesting reflection and highly recommended.

The way to prevent users resort to download services outside the industry is not pursuing, or trying to put pathetic criminalizing the tide, but by developing competitive and attractive offering, using criteria such as those mentioned in this report. Without doubt, a worthwhile read for anyone who wants to really take a constructive attitude in such matters.