The Daily reported losses of ten billion dollars

The Daily, the great experiment to introduce paid daily newspapers in the iPad, has failed to take off their creative thought. According to the first quarter financial report, notes that has lost an additional ten million dollars for operational concepts. It seems that still throwing money into deaf ears, because the initial investment for the launch was 30 million.

In shock, the numbers are not so optimistic. In these months, have ensured that 800 000 people to get the app, that is, on average, they get 200 thousand each month. Although this volume appears promising, consider that the application gives 30 days of free consultation, and then request payment to access content. The report does not clarify how many of these downloads were just to test the software and how to subscriptions.

Despite the figures, the company appears not to be discouraged with The Daily. By contrast, the rumor states that are already preparing to enter the tablets with Android. Can this trend be reversed? I think not. Although I believe that the content is quality-especially in appearance, with computer graphics and graphics-it is more of a struggle between the paradigm of free information on alternatives such as red-Flipboard - against a system that advocates exclusive content.

In that sense, the visual display and publisher of The Daily loses to other attributes , such as timeliness of the information or free trade. Soon I used to have a high-quality content that is not so bad, if I can not show it to others or I have to force them to pay money to access. More than the success or failure of a digital medium, we are talking about the experiment ** a business model that appears to contravene the current trend ***. Only time will tell if the dollars are wasted in buckets or if they find a balance point beneficial to both parties.

The Daily reported losses of ten billion written in ALT1040 on 5 May, 2011 by Pepe Flores
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