González Macho: "Internet will be part of a transformation, rather than a salvation of cinema"

The April 10 Film Academy chose a new president, Enrique Gonzalez Macho, which is to happen in the post Alex de la Iglesia , who announced he was leaving that post in late January , but remained on it until after Goya Gala, which gave a magnificent speech in which he told his colleagues from the film among other things, the Internet is not the enemy, but the salvation of cinema.

With the latter definition does not seem to be very much agree the current president of the Academy of Motion. Macho González asserts that the Internet is now the present for the film, but says it will form an important part in the near future. Also do not think it will make a save or revolution for cinema, because it simply considers a new method of dissemination and does not believe that there will be a revolution, but he says

What it will change is the consumer of cinema. Be multi. Big screen, computer, mobile phone and TV with Internet and large flat screen at home ... I think it is the support that end, beating all others. Because the future lies in technological change at home and the arrival of cinema to the letter, undoubtedly.

In an interview in the newspaper El Pais stated he does not believe in calling all free and is simply a fallacy. Enrique González Macho goes on to explain that the contents are created by some people and these people have to get paid for it and compares many public services we have today.

Health, education, administration, justice ... but is that doctors, teachers, officials and judges want to charge, go. So there is no charge. Lie. There is public. And the public is not free, we pay our taxes. And if a doctor, a teacher, an officer or a judge must charge ... what happens, that an artist does not have to charge? If this is your way of life!

This last one says the president of the Academy of Motion I think it's something most of us agree, someone who performs work has the right to charge for it always to be good and people want to consume the work. In the case of film can not force people to go to the rooms and in contrast to what follows, the Internet is already present, and must be multi-cinema, the difference is that the Spanish film industry has not yet adapted to this change and how much longer it takes to do it later start in running a machine that almost without any doubt makes it very important to the future of this industry.

In another interview published in today, this time in the newspaper ABC , Enrique Gonzalez Macho said that the work done by his predecessor, Alex de la Iglesia, was very good, debating and coming to conclusions about what the Internet is film and says he would also meet with others, but says he would not with the pirates as it would be like a rapist meet the rape victim.

Enrique González Macho is a very film, also in charge now president of the Academy of Motion Pictures owns the Alta Films production company and the Renoir cinema chain, certainly someone who defends the interests of the film on many levels but says not want headlines and calmly entered this organization. And although it seems someone who defends swashbuckling film, do not mind talking about the problems of film in general and Spanish in particular. For example talking about the image problems of the Spanish film culture in which it has been politicized over the account and they have to make viewers see that Spanish cinema can be good as well as across the pond.

Reading these statements I have the impression that González Macho is someone very wise in what you say, but how they see things I do not think his tenure as president of the Academy of Motion will not mean a revolution for Spanish cinema . In fact, it is more of the same, someone who looks good the Sinde Act and instead to seek the best path for the future of the industry to which it belongs, although not the fastest. But besides that, also shown as someone who follows the usual stream of people who are too protectionist, the typical speech that if in Spain we are the second biggest pirated or show a certain ignorance of what is Internet at certain levels. States that only you can find quality films and secure specific portals. However, it currently and waiting long enough on the internet we can find more quality content than we see for example, mainstream television in this country.

Image: ABC

González Macho: "Internet will be part of a transformation, rather than a salvation of the movie" written in ALT1040 on 9 May, 2011 by David Blonde
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