Apple beats Google and becomes the world's most valuable brand according BrandZ Global Top 100

If a company that today things are going well, after go badly in the nineties, is Apple . And not me, the claim is supported by the latest financial statement of the company and in several studies that confirm the upward trend of the company: The recently released by Strategy Analytics , or the latest Millward Brown still whereby Apple is already the world's most valuable brand to take the top position at Google in the annual ranking BrandZ Global Top 100 of the 100 brands in the world that is made ​​by the agency.

Since first published in 2006, Google held the top spot in the index of the world's most valuable firms, but Apple has done with its hegemony. According to the survey used to make the BrandZ ranking, compared to 2006 the value of Apple has increased by 137 billion dollars, an increase of 859%.

Comparing the results of the report this year with 2010, the brand value of Apple has increased by 84%, reaching U.S. $ 153.285 million while the value of Google fell 2% to 111.498 million dollars .

Finally, we emphasize that the index BrandZ again be dominated by technology companies to find six in the first ten positions, Apple, Google, IBM, Microsoft, AT & T and China Mobile, in addition to the rapid growth of the brand value of Facebook is position 35 with a score of 19.102 million dollars (247% more than last year) and Baidu in the post 29 with a brand value of U.S. $ 22.555 million (141% growth over previous year).

Apple beats Google and becomes the world's most valuable brand according BrandZ Global Top 100 written ALT1040 May 9, 2011 by elias
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